focus group results

the questions are in black and the results in red.

1) Out of the posters which one is most effective? (Show posters)

The majority of the focus group selt that the brick poster was more effective because they felt its use of lighting was more effective

2) Which aspect of the brick poster was most effective?

They belived it to be the contrast of the light phone booth and the black background

3) Why was it effective?

They felt the use of the phone booth identified the genre well and it also complemented the 

smoke that fills the rest of the poster very well

4) Which aspect of the LA Confidential poster was most effective?

My focus group commented mostly on the colours used in the poster

6) Why was it effective?

They said it instantly drew attention to it by the use of “old fashioned” lighting

7) Is the femme fatale a key aspect of the 2 posters?

They said more in the LA confidential poster but in the brick one she was hardly noticable

8) Do the posters show the key aspects of film noir?

They said the brick one did more than the LA confidential poster

9)  Which one does most effective?

The majority said brick

10) Which style (modern, classic, mix) most effective?

The most said mix then modern

11) Why was it the most effective?

They said it showed it was film noir but not out dated