Focus group questions:
1) Out of the posters which
one is most effective? (Show posters)
2) Which aspect of the brick
poster was most effective?
3) Why was it effective?
4) Which aspect of the LA
Confidential poster was most effective?
5) Why was it effective?
6) Why was it effective?
7) Is the femme fatale a key
aspect of the 2 posters?
8) Do the posters show the
key aspects of film noir?
9) Which one does most effective?
10) Which style (modern
classic mix) most effective?
11) Why was it the most
effective?
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