poster drafts

I have done 3 different drafts of my posters. As I did for my magazine covers i will get audience feedback to decide the final version.

poster 1 

poster 2

poster 3

cover selection: audience feedback results 

which poster do you prefer?

   this shows that the audience preferred the cover with the character looking away, I felt this one to be more effective as well this cover utilises the shadows, the effect of this is the audience can identify it as a film noir. another effective part of this cover was the fact the main character was looking away this is effective because it shows he is distracted which hints at the iconographic femme fatale.

MAGAZINE COVER

for my magazine cover i have done two draft copies of my ideas i will show these two my target audience so i know which one they prefer 

poster 1

poster 2

Storyboarding

i have now finished my script and can now start working on my storyboarding.

Decommissioned

SCENE 1

DAY – EXT – PHONE BOOTH

JACK is inside the phone booth. JACK inserts money into the phone and dials a number.

     JACK – I know who you are and I know its you who is poisoning this town and I am 

not going to rest until your corrupt body lies dead in the gutter where it belongs.

JACK slams the phone down and storms out the phone booth once he leaves the booth. He drops his police badge on the floor once he is out the phone booth.

SCENE 2

DAY – INT – POLICE STATION

Police chief WILSON is sat on his chair in his office. Officers TYLER and DAVID are also stood in the room with him.

     WILSON – How are operations going?

     TYLER – We might have a slight problem with one of the officers sir.

     WILSON – What! Who is it!

     DAVID – Its jack sir, it’s just he’s incorruptible.

     WILSON – he must be eliminated.

SCENE 3

DAY - EXT – ALLEY

There is a dark alley way in this alley a shifty looking man is stood with his hands in his pockets lent up against a wall. JACK walks casually to dealer and pushes him against the wall.

DEALER – What are you doing man?

JACK – I know you work for him

DEALER – I don’t know what your talking about man

JACK – don’t play dumb with me boy I know you work for him (pause) I know this is all linked the murders the drugs the chief!

SCENE 4

INT – DAY – POLICE STATION

The police chief WILSON and JACK are sat in WILSON’s office

   

WILSON – jack your conduct of late has not been acceptable.

JACK – are you being serious?

 WILSON – we can’t have you going around shaking down suspects with a gun jack

JACK slams his gun on the table and storms out slamming the door on his way.

SCENE 5

EXT – DAY – ALLEYWAY

There is a man stood in the alley way waiting for someone. JACK walks over to him and hands him money and the GUN DEALER hands JACK a gun and they both walk off in different directions.

SCENE 6

Two men are stood in an alley way TYLER who is not able to be identified and BUYER. JACK walks round the corner jack sees that TYLER and BUYER are in the middle of a drug deal.

JACK – Freeze

TYLER and BUYER both run away in different directions JACK follows TYLER not knowing who he is

JACK – Stop or I will shoot

TYLER does not stop and jack draws his gun and shots and walks over to TYLER’s body

SCENE 7

INT – DAY – POLICE STATION

WILSON and DAVID are in the office

WILSON – Jack must be eliminated, he could blow this whole operation.

SCENE 6 (CONT)

EXT – DAY – FIELD

JACK is standing over TYLER’s body he recognises who it is

JACK – Tyler.

SCENE 8

EXT – DAY – BACK ALLEY

JACK is surrounded by police officers all aiming at him and JACK has his hands in the air.

Trailer summary 

Attached is the summary to the plot of my film trailer i did this during a media lesson and the following free the reason it is in picture format is because it was done inn my media book.

here are the results of my questionnaire in pie chart format so it is easier to digest

Gender

I tried to get an even mix of genders this even mix allows me to get a broader understanding of my target audience the range of genders allows me to target my audience without dis-including any possible audience members.

Age

Again with age I attempted to do a similar thing to what I did with gender but I tried to focus more on the ages of people that would go to see my film but I also branched out to secondary audience members this allows me to widen my target audience.

Have you ever seen any of the following films?

The aim of this question was to establish the film noirs the people I surveyed had seen this allows me to have an understanding of my interviewees understanding of my chosen film genres. The two most common films the people I interviewed had seen where LA Confidential and sin city these where both relatively new films this shows that people will still go and see film noirs.

If so what did you think of them?

This question allowed me to gain an understanding of the popularity of film noir in my target audience. From this I learnt that 90% of the people I surveyed gave a positive review of the film noir films they had seen. This tells me that the majority of people in my target audience would go to see a film noir if I marketed it using the genre of film noir.

Have you ever gone to see a film due to a successful trailer?

The aim of this was to see what sort of impact a good trailer can have on audiences. This shows me that 75%of the people I gave my questionnaire to said that they have been persuaded to go and see a film because its trailer was good this information I know how important my film trailer is.

What about it swayed you?

This questions aim was to give me information on what will make people go to see a film due to its trailer. With this information I will be able to determine what to put in my trailer thus giving me crucial information as to what to put in my trailer. The enigma code can be seen to be an integral part of what I will need to put in my trailer because 47% percent of the people I surveyed said that was what swayed them to watch the film.

What conventions do you expect to see in a film trailer?

The aim of this question was to gain an understanding of what my target audience expect to be in there film trailers. This gives me an understanding of what my audience expect to see in a film trailer. With this information I will be able to tailor my trailer to contain more conventions that my audience expect to see in my trailer.

Have you ever seen a film because of a magazine article?

This questions aim was to determine the effect magazine articles can have. This has shown me the gains of using a successful magazine opposed to a non-effective one. From this I have learnt that 80% of the people I had surveyed had been swayed due to a successful magazine front cover because it’s the cover what draws people in to buy the magazine. This shows me that if I can get the cover right I can get a larger audience to watch my film.

What about it swayed you?

This question allowed me to find out what people want to see on a film magazine front cover that would make them buy it and later go and see the film. The information from this will give me an idea of what makes a successful film magazine. The question revealed that of the people that said yes to the first question 19% went to see the film just because the front cover of the magazine was interesting  but 50% went to see it because the actor on the front. If I can use this would make my film look more desirable so the magazine front cover should focus on the main actor.

What do you expect to see on the front of a film magazine cover?

This question allowed me to gain an understanding of what the audience expect top see in my film trailer 

A2 synergy project – questionnaire

Gender:    MALE         FEMALE                                Age:

Have you seen any of the following films? (Please circle)

Brick        LA Confidential         Sin City          Double Indemnity

If so what did you think of them?

Have you ever gone to see a film due to a successful trailer?

What about it swayed you?

What conventions do you expect to see in a film trailer?

Have you ever been to see a film because of a magazine article?

If so what about it swayed you?

What do you expect to see on the front of a film magazine?

focus group plan 

 I have done a questionnaire to accompany my focus group this will give tailor made individual information and not the views of a group where people may be too nervous to say there true ideas. I will ask 20 people and post the results online.

focus group results

the questions are in black and the results in red.

1) Out of the posters which one is most effective? (Show posters)

The majority of the focus group selt that the brick poster was more effective because they felt its use of lighting was more effective

2) Which aspect of the brick poster was most effective?

They belived it to be the contrast of the light phone booth and the black background

3) Why was it effective?

They felt the use of the phone booth identified the genre well and it also complemented the 

smoke that fills the rest of the poster very well

4) Which aspect of the LA Confidential poster was most effective?

My focus group commented mostly on the colours used in the poster

6) Why was it effective?

They said it instantly drew attention to it by the use of “old fashioned” lighting

7) Is the femme fatale a key aspect of the 2 posters?

They said more in the LA confidential poster but in the brick one she was hardly noticable

8) Do the posters show the key aspects of film noir?

They said the brick one did more than the LA confidential poster

9)  Which one does most effective?

The majority said brick

10) Which style (modern, classic, mix) most effective?

The most said mix then modern

11) Why was it the most effective?

They said it showed it was film noir but not out dated

here are the questions i will be using in the focus group meeting

Focus group questions:

1) Out of the posters which one is most effective? (Show posters)

2) Which aspect of the brick poster was most effective?

3) Why was it effective?

4) Which aspect of the LA Confidential poster was most effective?

5) Why was it effective?

6) Why was it effective?

7) Is the femme fatale a key aspect of the 2 posters?

8) Do the posters show the key aspects of film noir?

9)  Which one does most effective?

10) Which style (modern classic mix) most effective?

11) Why was it the most effective?

Focus group research plan:

   To get research for my trailer, poster and film magazine I am going to do some more primary research to go along with my questionnaire that I am going to do. For this set of primary research I will use a focus group. The advantages of using a focus group will be that I will be able to understand the views of a microcosm of my target audience this will allow me to tweak my product to my specific target audience giving me some unique market research and a great understanding of what my audience want.

   To achieve all this I will create a series of questions for the focus group to answer this focus group will mainly focus on my film poster. I hope to be able to understand after this whether or my audience want a classic film noir poster like Double indemnity or if they would like a modern film noir poster like the Brick poster, or in fact if they would like a mix of the two styles as was shown the LA Confidential poster. This information will help me decide the key style in my film noir poster. I would also like to have an understanding of other smaller aspects my audience would like in my film noir poster.

   Once the questions are completed I will assemble a group of my target audience but a range of ages and genders this will allow me to have a microcosm of my audience giving me a wide range of feedback. The wide range will allow me to reach out to my target audience without missing any part of my target audience and stopping them wanting to watch the film.

   When I have completed the focus group interview I will format the data into pie charts so the information is easier to interact with. By putting the data in such a format I will be able to interact with it more effectively giving me a greater understanding of what my audience want. This will allow me to focus more on my audience’s needs and wants.

Plot summary

   Jack is a police officer and is completely dedicated to the police force. Where he lives and works the town is completely overrun by crime. In this town the police dominate the crime going on in the town and mostly in the drug trade where they are able to arrest all the competition. However after a drug deal goes wrong and 3 bodies are found jack makes a breakthrough in the case and tells the police chief. However the police chief is in charge of all the crime going on in the city so suspends him from the force so jack must enact vigilante justice to save his town from crime and after jack kills an officer who is dealing drugs the police chief gets rose jacks old girlfriend to lead him into a trap (seen at the start of the film) where the police chief turns up and guns jack down.

LA Confidential trailer

   
   This trailer focuses more on the police part of the film I would like to incorporate this alto in my film this is because it allows other people other than film noir fans to become interested in the advert this allows me to gain more than just film noir fans instantly interested in the advert.  There is not many connotations of film noir in the advert except the time when it is set.

Brick trailer

   In this trailer there is a phone booth this is because the phone booth is used coupled with a macro-micro opening this focuses in onto the phone booth a key icon of film noir this is something I wish to include in my film trailer this is because it instantly identifies it as a film noir. This is an instant realisation of genre for the target audience so they will pay more attention to the rest of the advert. Also an advantage of it being at the start of the advert is you can then focus more on the unique aspects of the advert.  

   The use of smoking and cigarettes in this trailer is also a key part of the trailer this is due to cigarettes another convention of film noir and will help my audience identify the genre. Another important effect that the cigarette has is that it signals the gritty nature of the film and as a key part of my film is the derelict like conditions of the town and the cigarettes will help that.