edited film trailer

After some audience feedback it became apparent that some of my shots in my trailer did not work. so I decided I had to make some changes. the main being to take one of the shots out because it was evident that people were crouching to stay in shot. I replaced it with key words that are said in the scene much like in the brick trailer that I evaluated. the difference between the scene I changed and the scene where jack gets suspended is that jack id deliberately standing over the police chief representing how the tables have turned.

evaluation

Evaluation

1)   In what ways does your media product, develop or challenge forms and conventions of real media products?

    My product both uses and challenges some of the conventions of film noir, one of the ways it uses codes and conventions of film noir was the plot itself. The plot of my film follows the conventional plot of a film noir in which it starts at the end and the main character is lead astray by a femme fatale. I have started the trailer with a phone call that is at the start of my film however it is towards the end of the timeline of the film. By doing this I reinforce the genre of the film, by doing this it gains a secondary target audience of film noir fans, making the institutions more likely to financially back the film.

   However one way I challenge the conventions of film noirs is that the change in femme fatale. In my film rather than use a conventional femme fatale, the femme fatale in my film is in fact the main characters Jack’s friends Tyler. By doing this it keeps the audience guessing. This means my target audience of 15-25s are going to like the film more because they will be more likely to enjoy it because they may not like watching the same type of film multiple times as I found out in my research.

   A way in which I reinforce the conventions of real media products is the use of film noir iconography. One of the most famous icons of film noir is the phone booth. This is the key piece of synergy within my media product. The effect this shows is that it shows genre, again increasing the likely hood of my secondary audience of film noir fans watching it, again making it more likely to be financially backed by a mainstream institution.

   A way in which my film challenges the conventions of mainstream media products is that it is in black and white. All three of the products that I created were all in black and white. The use of black and white has shown to be successful in films like “The Artist” and it also gives a nostalgic feel for my secondary audience because the vast majority of film noirs are in black and white. This means that target audience members are more likely to go and see the film.

2)   How effective is the combination of you main product and ancillary texts?

   I believe the combination of my main product and my ancillary products work very well. An example of the union of my products is the use of black and white. I applied the black and white filter on windows movie maker which I used to edit my trailer and adobe Photoshop to apply an black and white mask on my magazine and film poster. Through the use of this synergy of the black and white the adverting campaign might gain momentum, thus making more people go and see the film.

   The main piece of synergy between my media products was the phone booth. The phone booth was the main location of my film poster and my magazine cover and was the location at the start of my film trailer. This increases the likelihood of my secondary audience going to see the film because the phone booth is an iconic image of film noir.

   I used location in my projects to show the genre of my products the main setting of my trailer and the two ancillary texts is a street corner where a phone booth is located. This use of synergy attracts my secondary audience of film noir fans and because of this the advertising campaign would be more effective because it will attract more of my secondary audience.

   Through the use of mise-en-scéne in my products I was able to entice my target audience of 15-25 year olds into wanting to see my film. The key pieces of synergy in my work were a police badge and gun. Through this I was able to increase the likeyhood of my target audience wanting to go and see my film. This is because the majority of my target audience like films like “Taken”  and “21 Jump Street”  both action films and jump street being a police film as well which both did very well among my target audience group. So this show how my film could do well among my target audience.

3)      How did you use media technologies in the construction and research, planning and evaluation stages?

   In the construction of my media products the main technology I used other than a camera was the use of programs in post-production. When editing my film trailer I used windows movie maker due to its availability and easy to use interface. I believe this helped me in constructing of my trailer because it simple to use transitions between scenes and because of this it helped me achieve a well edited trailer.

   With my poster and magazine cover I used a more professional piece of software. I used adobe Photoshop through doing this I believe I achieved a professional finish. This was because whist adobe Photoshop is not difficult to use it has a lot of advanced features which come to light for example I created a shadow of the main character in the film poster using Photoshop and I believe it adds a lot to the poster in terms of genre.

    During the research and planning stages of my production I used social networking to help get market research by putting up a questionnaire on Facebook. By doing this I was able to get feedback from my target audience of 15-25 year olds the main users of the site. This gave me information that I then used in the production of the media products and because of this the advertising campaign would be more effective because it would draw in my secondary audience.

  4)   What have you learned from your audience feedback?

   From my audience feedback I learned multiple things in the research and planning of my products. I used audience feedback to gain an understanding of which of my original poster and magazine covers my audience found more effective. I did this by posting pictures of it on Facebook and asking people to comment what they thought and which one in regards to my target audiences they preferred. By doing this I had primary research from my target audience and was able to select with evidence which film poster and magazine article worked best among my target audience.  

   Another instance of me using audience feedback was when I was when I was trying to establish whether a film noir would be effective within my target audience. To do this a asked my target audience their views upon film noirs they might of seen via questionnaire. By doing this I believe I achieved valuable information of what my target audience felt about film noir films. And thusly knew that my film genre would work among my target audience. 

finished cover

cover editing

the difficult part of editing the cover was getting the empire logo behind the character but in front of the background. I had taken a picture of the background where I wanted my character to stand but it was still the most difficult part of editing my magazine cover.

magazine picture

for the picture of my magazine I didn't really have any issues .

now all I have to do is add the empire logo turn it to black and white and add a bar code and other stories as well ans the one about my film

the empire logo will be in black and white as well as the rest of the cover, the empire cover often changes to suit a film here are some examples.

the hulk cover has a cartoony empire logo that it being split in half

the hell boy cover has a logo which is on fire

the batman one is black and has the bat-symbol on it.

finished poster

here is my finished poster i think the poster went as well as it could.

Poster editing

   poster editing went very well I believe I resolved the problem with the shadows and managed to highlight attention to the badge a little more

   with the shadow I created a new layer and drew the shadow on with the paint tool and turned the colour of the pavement darker where I wanted the shadow, I was surprised with how well it turned out and I believe it had an almost professional look about it. with the police badge I zoomed in on Photoshop and made all the colours more crisp this makes it stand out more I believe.

Poster picture

This is the picture I will be using for my film poster. I will turn it black and white for the noir effect I will also make it so the shadow of the character is bolder and try to make the police badge stand out more. I will add the film title at the bottom above the billing card there will be reviews at the side and actor names at the top.

Photo-shoot

   I took the photo for my film poster and magazine cover whilst filming the phone-booth scene I thought this would work well for continuity purposes so it it is the same time in the film poster and magazine as it is in the trailer. this give the effect of increasing the synergy between texts. another reason this was effective was because the actor would of been wearing the same clothes that he was in the trailer. this again works well with the continuity of both the trailer, magazine cover and the film poster. again this will help with the continuity of the texts as time location and weather will all be the same.
   one of the problems I had was creating the iconic noir shadow on the ground, I couldn't get a hold of lighting equipment to do this; however I feel confident enough with Photoshop to create a shadow on there whilst editing together my film poster.
   the only other problem I had was the fact that the police badge a key piece of synergy for the project does not shoe up well on the pictures I will try to find a way to combat this and bring attention to it, again whilst I edit the pictures.
   with the magazine article i felt everything went okay and that there were no major issues with it.

Finished trailer!

Editing

   To edit my film trailer I will be using Windows movie maker, this is due to it being a program I already have installed on my laptop, it is also far easier to use than Adobe Premier pro and also I like the way it is laid out. This is all very useful because it works just as well as Adobe Premier pro but doesn't have the extortionate price tag.

  

I found editing relatively easy; this is probably due to the simplicity of Windows Movie maker. One of the main pieces of editing I did other than the simple cuts between scenes was putting it into black and white, I did this capture the essence of the film noir genre and I believe it has worked quite effectively.

    For the music of my trailer I have used a piece of music called Apocalypto. I believe it was the perfect fit for my trailer because it holds the intensity of the action in the trailer well, another advantage of that piece of music was it was the perfect length for where I planned it to start and stop. The music starts after Wilson says he must be eliminated and goes until the gunshot towards the end of the trailer.

Filming

  

  Filming started off with an unexpected glitch when one of the actors pulled out on the day I was going to film, however in a great turn of luck the actor that had previously lined up to play the character of jack was now available so I asked him if he was able to film on Friday the 19^th and he was.

   I had previously scheduled 4pm to film, however Vishal Bhudia who plays the character of jack was not able to make that time due to commitments with work so I resorted to pushing back filming to 4:30pm all of the actors were OK with this. I didn’t need them to bring multiple costumes because the film is only set over a couple of days in which the only real costume change is; a hoodie for jack to signal his suspension from the force, hoodie for Tyler played by Declan Hampton so jack doesn’t recognise him from a distance and the same for David played by James Bowes although the character of jack does not know him it still makes him look more shifty.

   I wasn’t actually able to start filming until 5pm due to one of the actors punctuality deficiency so when I started filming it was getting dark however this worked to my advantage as I was able to convey the gritty nature of the film better. In all I think filming was a resounding success. 

Props

 the props i needed to film have know arrived. The props I needed where a toy police badge because it is a key piece of synergy and also two toy guns. 

  

poster selection - audience feedback 

poster drafts

I have done 3 different drafts of my posters. As I did for my magazine covers i will get audience feedback to decide the final version.

poster 1 

poster 2

poster 3

cover selection: audience feedback results 

which poster do you prefer?

   this shows that the audience preferred the cover with the character looking away, I felt this one to be more effective as well this cover utilises the shadows, the effect of this is the audience can identify it as a film noir. another effective part of this cover was the fact the main character was looking away this is effective because it shows he is distracted which hints at the iconographic femme fatale.

MAGAZINE COVER

for my magazine cover i have done two draft copies of my ideas i will show these two my target audience so i know which one they prefer 

poster 1

poster 2

Storyboarding

i have now finished my script and can now start working on my storyboarding.

Decommissioned

SCENE 1

DAY – EXT – PHONE BOOTH

JACK is inside the phone booth. JACK inserts money into the phone and dials a number.

     JACK – I know who you are and I know its you who is poisoning this town and I am 

not going to rest until your corrupt body lies dead in the gutter where it belongs.

JACK slams the phone down and storms out the phone booth once he leaves the booth. He drops his police badge on the floor once he is out the phone booth.

SCENE 2

DAY – INT – POLICE STATION

Police chief WILSON is sat on his chair in his office. Officers TYLER and DAVID are also stood in the room with him.

     WILSON – How are operations going?

     TYLER – We might have a slight problem with one of the officers sir.

     WILSON – What! Who is it!

     DAVID – Its jack sir, it’s just he’s incorruptible.

     WILSON – he must be eliminated.

SCENE 3

DAY - EXT – ALLEY

There is a dark alley way in this alley a shifty looking man is stood with his hands in his pockets lent up against a wall. JACK walks casually to dealer and pushes him against the wall.

DEALER – What are you doing man?

JACK – I know you work for him

DEALER – I don’t know what your talking about man

JACK – don’t play dumb with me boy I know you work for him (pause) I know this is all linked the murders the drugs the chief!

SCENE 4

INT – DAY – POLICE STATION

The police chief WILSON and JACK are sat in WILSON’s office

   

WILSON – jack your conduct of late has not been acceptable.

JACK – are you being serious?

 WILSON – we can’t have you going around shaking down suspects with a gun jack

JACK slams his gun on the table and storms out slamming the door on his way.

SCENE 5

EXT – DAY – ALLEYWAY

There is a man stood in the alley way waiting for someone. JACK walks over to him and hands him money and the GUN DEALER hands JACK a gun and they both walk off in different directions.

SCENE 6

Two men are stood in an alley way TYLER who is not able to be identified and BUYER. JACK walks round the corner jack sees that TYLER and BUYER are in the middle of a drug deal.

JACK – Freeze

TYLER and BUYER both run away in different directions JACK follows TYLER not knowing who he is

JACK – Stop or I will shoot

TYLER does not stop and jack draws his gun and shots and walks over to TYLER’s body

SCENE 7

INT – DAY – POLICE STATION

WILSON and DAVID are in the office

WILSON – Jack must be eliminated, he could blow this whole operation.

SCENE 6 (CONT)

EXT – DAY – FIELD

JACK is standing over TYLER’s body he recognises who it is

JACK – Tyler.

SCENE 8

EXT – DAY – BACK ALLEY

JACK is surrounded by police officers all aiming at him and JACK has his hands in the air.

Trailer summary 

Attached is the summary to the plot of my film trailer i did this during a media lesson and the following free the reason it is in picture format is because it was done inn my media book.