Colour – It uses colours to
indicate the dark themes of the film. The poster only uses dark colours with an
emphasis on the black. This is because the colour black has dark connotations
of evil and crime. This use of black indicates to the audience the dark themes
of the film; this therefore shows some of the codes and conventions of film
noir posters.
Font – The font on this is
minimalistic. This shows how the focuses mainly on the plot of the film and
does not try to switch the focus onto big name actors or over the top
explosions. This could be because it is an independent film as well as being a
film noir. Because independent films are made with minimal budgets with no room
for big special effects which I would not be able to achieve anyway however,
this is also the same with film noirs which derived from being B films in the
early 40’s after the success of “the Maltese
falcon” and “double indemnity”
studios found they could make these films cheaply due to their focusing on the
plot and not special effects or big name actors.
Image – the image on this
picture focuses on iconic film noir imagery. A key example of this is the use
of smoke. Smoke is iconic in film noir this is because it was used as a
metaphor for sex. In film noir because they weren’t allowed to show people
having sex they would cut to two people smoking cigarettes. This links to the
picture in the smoke where it’s two characters about to kiss.
Layout – the layout of this
poster is such that it shows key areas of film noir, an example of this is the
phone box. The phone box is a classic convention of film noir. The use of the
phone box stems back from in the films where the character would not want people
to trace his/or her calls. The use of this in the poster shows that it is a
film noir film and tries to reach out to film noir fans
Language – there is not much
writing on the poster other than a review, the use of this review shows people
that the film has been well received encouraging people to go see it. It is
very rare to see a film poster without a review once the film has been released
because if there isn’t a review people might assume that it isn’t a good film
and they will avoid it and go to see something else at the cinema.
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